The Copywriter's Handbook

Author: Robert W Bly

Stock information

General Fields

Price : 49.95 NZD
ISBN : 9780805011944
Publisher : 107352
Imprint : 107352
Contained items :
Weight (g) : 0.431
Publication date : 31 December 1990
Dimensions : 210mm X 140mm X 25mm
Produced in : United States
RRP : 49.95
Availability date :
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Product Type : books

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color :
size :
Author : Robert W Bly
Series :
Bind : Paperback
Edition : Revised edition
Illustrator :
Language :
Dewey classification : 659.132
Reading Level :
Library of Con LOCSH :
Pages : 351
BIC subject :
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9780805011944

Description

Shows how to write effective advertising copy, looks at print ads, direct mail, brochures, catalogs, commercials, and public relations material, and offers advice on freelance and ad agency work.

Reviews

"This book succeeds on two levels. For beginners, it offers a clear, comprehensive guide to the business of and techniques used in advertising copywriting. And for the professionals behind the typewriter, this book is a valuable back-to-basics tool that should be given a prominent slot on the bookshelf."-"Los Angeles Times"

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