Advertising And The Mind Of The Con

Author: SUTHERLAND Max

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General Fields

Price : 50.00 NZD
ISBN : 9781741755992
Publisher : all
Imprint : all
Contained items :
Weight (g) : 0.504
Publication date : 01 December 2008
Dimensions : 230mm X 154mm X 29mm
Produced in : Australia
RRP : 49.99
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Product Type : books

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Author : SUTHERLAND Max
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Bind : TP
Edition : 3
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Dewey classification : 659.1019
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Library of Con LOCSH :
Pages : 384
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Illustrations : illustrations throughout
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9781741755992

Description

By the time we die, we will, on average, have spent 18-months of our lives watching TV commercials! Advertising is an established and ever-present force and yet, just how it works remains something of a mystery.Fully revised and updated, "Advertising and the Mind of the Consumer" reveals the secrets of successful campaigns from a wide range of media - including print, TV, and internet. Using a number of well-known international ads as examples, it takes readers into the mind of the consumer and explains how advertising messages work - or not - and why.This is an essential volume for anyone who wants to understand how advertising works and why it influences us.

Author description

Max Sutherland is a psychologist and a leading researcher in the field of advertising. He is also Visiting Professor of Marketing at Santa Clara University, California. Alice Sylvester is leading figure in the American advertising industry.

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