Advertising and the Mind of the Con
Author(s): SUTHERLAND Max
By the time we die, we will, on average, have spent 18-months of our lives watching TV commercials! Advertising is an established and ever-present force and yet, just how it works remains something of a mystery.Fully revised and updated, "Advertising and the Mind of the Consumer" reveals the secrets of successful campaigns from a wide range of media - including print, TV, and internet. Using a number of well-known international ads as examples, it takes readers into the mind of the consumer and explains how advertising messages work - or not - and why.This is an essential volume for anyone who wants to understand how advertising works and why it influences us.
Product Information
Max Sutherland is a psychologist and a leading researcher in the field of advertising. He is also Visiting Professor of Marketing at Santa Clara University, California. Alice Sylvester is leading figure in the American advertising industry.
General Fields
- :
- : all
- : all
- : 0.504
- : 01 December 2008
- : 230mm X 154mm X 29mm
- : Australia
- : books
Special Fields
- : SUTHERLAND Max
- : TP
- : 3
- : 659.1019
- : 384
- : illustrations throughout
